Tag: millenials

Se devi arrivare ai millenial, usa l’email

Lo ammetto: quando ho letto il titolo (e poi l’articolo), sono rimasto un po’ perplesso. Eppure gli studi citati sembrano parlare chiaro: A┬ánew study by Principal Financial Group is an eye-opener about just how Millennials prefer to have downstream, one-to-one contact with companies, whether for transactions, updates, customer service or other dialogues. Given the choice between doing so via email,…