That is the magic of branding

David Brier (designer, branding specialist e blogger per Fast Company) prova a rispondere alla domanda what is branding? con l’aiuto della motion graphic minimale di Saar Oz:

Geniuses have that special skill to look at the universe of people and translate that into the universe of visual and written communications, to transform those observations we each sense into something we can each tangibly see. And understand.

That is the magic.

That is the spark.

That is the genius… that gets each of us interested. And keeps us going.

For something greater.

For something previously impossible.

For something nobody ever thought of before.

That is the magic of branding.

Un video bellissimo e delicato, con connessioni sempre emozionali tra un elemento e l’altro, ma anche ricco di citazioni:

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Un video che mi ricorda molto, per lo stile generale delle animazioni, per il trattamento delle transizioni del testo e per il sound design, quel Design Manifest che proprio Apple ha presentato al pubblico all’inizio della WWDC 2013:

 

Via Design Taxi

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